Social Media Marketing Best Practices for Small Businesses presentation by Dog Gone Marketing, Jimerson Adkins on Tuesday, November 29, 2022 and Sponsored by Financial Fitness.  Coffee and pastries included and catered by Pilot Point Coffee House! 
Must RSVP by Tuesday, November 22, 2022 (fee not included in membership packages).

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I - Introduction
Personal introduction and qualifications
Overview of presentation setup
Expectations of presentation
II - The basics of social media management and calendar planning
What social channels are right for your business?
The importance of consistency and calendar planning
The breakdown of post types - Meats, Vegetables, and Dessert.
III - Creating Authentic Content
The voice of your brand
New vs Recycled
Original content that speaks to your audience
IV - Content Publishing
Social Media Management Platforms
Reach and Engagement
A word on Hashtags
V - Advertising
When to Spend
Bang for your Ad Buck
Eye-Catching Ads
Data Driven Decisions - Learning from the Wins (and losses)
VI - Conclusion
Final Thoughts
Q & A