BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20221129T150000Z DTEND:20221129T160000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Dog Gone Lecture Series DESCRIPTION:Social Media Marketing Best Practices for Small Businesses presentation by Dog Gone Marketing\, Jimerson Adkins on Tuesday\, November 29\, 2022 and Sponsored by Financial Fitness. Coffee and pastries included and catered by Pilot Point Coffee House! \n\nMust RSVP by Tuesday\, November 22\, 2022 (fee not included in membership packages).\n\n\n\n \n\nI - Introduction\n\nPersonal introduction and qualifications\n\nOverview of presentation setup\n\nExpectations of presentation\n\nII - The basics of social media management and calendar planning\n\nWhat social channels are right for your business?\n\nThe importance of consistency and calendar planning\n\nThe breakdown of post types - Meats\, Vegetables\, and Dessert.\n\nIII - Creating Authentic Content\n\nThe voice of your brand\n\nNew vs Recycled\n\nOriginal content that speaks to your audience\n\nIV - Content Publishing\n\nSocial Media Management Platforms\n\nReach and Engagement\n\nA word on Hashtags\n\nV - Advertising\n\nWhen to Spend\n\nBang for your Ad Buck\n\nEye-Catching Ads\n\nData Driven Decisions - Learning from the Wins (and losses)\n\nVI - Conclusion\n\nFinal Thoughts\n\nQ & A X-ALT-DESC;FMTTYPE=text/html:Social Media Marketing Best Practices for Small Businesses presentation \;by Dog Gone Marketing\, Jimerson Adkins on Tuesday\, November 29\, 2022 and Sponsored by Financial Fitness. \; \;Coffee \;and pastries included and catered by Pilot Point Coffee House! \;
\nMust RSVP by Tuesday\, November 22\, 2022 (fee not included in membership packages).
\n
\n\;
\nI - Introduction
\nPersonal introduction and qualifications
\nOverview of presentation setup
\nExpectations of presentation
\nII - The basics of social media management and calendar planning
\nWhat social channels are right for your business?
\nThe importance of consistency and calendar planning
\nThe breakdown of post types - Meats\, Vegetables\, and Dessert.
\nIII - Creating Authentic Content
\nThe voice of your brand
\nNew vs Recycled
\nOriginal content that speaks to your audience
\nIV - Content Publishing
\nSocial Media Management Platforms
\nReach and Engagement
\nA word on Hashtags
\nV - Advertising
\nWhen to Spend
\nBang for your Ad Buck
\nEye-Catching Ads
\nData Driven Decisions - Learning from the Wins (and losses)
\nVI - Conclusion
\nFinal Thoughts
\nQ &\; A LOCATION:PointBank 739 E Liberty St Pilot Point\, TX 76258 UID:e.2692.3236 SEQUENCE:3 DTSTAMP:20260502T170330Z URL:https://www.pilotpoint.org/events/details/dog-gone-lecture-series-3236 END:VEVENT END:VCALENDAR