About Us

Baits you can truly get Xcited about!
Since 2007, we have provided anglers with tournament proven soft plastics and hard baits that simply catch fish. Over the years, we have developed industry leading products to help our customers catch more fish, cash more checks, hoist more trophies, and land that new personal best.

Tournament Proven Baits
We pride ourselves in providing anglers with baits that get the job done.
Our baits are designed, tested, and refined by top level tournament anglers who know what it takes to win.

Learn more about the Xcite difference below.

Baits That Float
Our plastics are salt free, which means buoyant, durable, and soft. Resulting in more bites and a longer lasting bait.

Better Action
Our proprietary blend of soft plastics gives each bait we produce a life-like action that they can't resist.

American Made
We are proud to say all of our plastic baits are made in house, right here in the great state of Texas, USA.

Innovative Designs
Our Mission is to innovate the latest in bait designs, so fishermen around the world can ultimately catch more fish.